Abstract: Pass to the VI definition of understanding,tell the Xu of clothing company usage VI,display VI to publicity clothing brand of function and meaning, point description some well-known clothing company at choice、design and usage marking of dissimilarity mode of thinking,also in the meantime elucidation now the consumer isn't a the quality which see clothes and beauty,also need to see whether can bring them mentally of satisfy, so the product can be accept by the consumer with VI of publicity is an inseparable。Thus body now the VI is in the importance in the growth process of the clothing business enterprise。
Key Words: Brand;Clothing business enterprise;Sense of vision;Design;Culture