浅析浙江纺织企业外贸竞争能力提高的对策

论文编号:GM534  论文字数:9762.页数:17

摘要
    本文从分析浙江纺织企业的总体现状出发,指出了虽然取消配额和取消纺织品关税，给纺织企业带来了很多机遇，但面对机遇的同时，挑战却更加艰巨了，因此提高浙江纺织企业的外贸竞争能力是浙江纺织企业持续发展的必然途径。那么怎么提高外贸竞争能力呢？本文从反映和衡量浙江纺织企业外贸竞争能力高低的因素,如出口商品结构,出口企业规模,国际市场占有率,外贸人才质量和出口商品品牌经营等分析着手，找出其中存在的问题，提出了相应的改善对策。但本文认为浙江纺织企业想要提高外贸竞争能力关键还是在企业自身，纺织企业只有不断提高自身的素质，才能在竞争中处于优势。
 
关键词：浙江纺织企业、外贸竞争能力、对策
 
ANALYSIS ON ZHEJIANG TEXTILE ENTERPRISES HOW TO IMPROVE FOREIGN TRADE COMPETITIVENESS

ABSTRACT

 This paper bases on the analysis of the overall situation for Zhejiang textile enterprises, and points out that despite the canceling of textile quotas and tariffs, textile enterprises also bring a lot of opportunities, but in the face of opportunity, the challenges are more arduous. Therefore improving foreign trade competitiveness of Zhejiang textile enterprises is the inevitable way of sustainable development of Zhejiang textile enterprises.
 But how to improve foreign trade competitiveness? This paper begins with the analysis of factors on reflecting and measuring the level of foreign trade competitiveness of Zhejiang textile enterprises, such as the structure of export commodities, the scale of export enterprises, the share of international market, the quality of foreign trade talent, the brand management of exports and so on, finds the problems which exist, and raises the corresponding improvement measures.
 But this paper thinks that the key of improving foreign trade competitiveness of Zhejiang textile enterprises is enterprises themselves. Only by improving their quality continuously, Zhejiang textile enterprises can stand in advantage in the competitison.

 KEYWORDS: Zhejiang textile enterprises，foreign trade competitiveness，countermeasures

正文目录

第一章  引言    ………………………………………………………….1
第二章  浙江纺织企业的外贸发展现状分析………………………….2
　浙江省纺织企业的外贸总体现状了解 ………………………...2
第二节　后配额时代对浙江省纺织企业外贸发展的影响分析 …………..……3
第三节　纺织品出口关税取消对浙江省纺织企业外贸发展的影响分析…..…...4
第四节　提高外贸竞争能力是加快浙江省纺织企业对外发展的有效途径…..…4
第三章  浙江省纺织企业外贸竞争能力的问题剖析…… …………….6
第四章   提高浙江省纺织企业外贸竞争能力的对策探析..…………...8
第五章   总结  ………………………………………………………….11
参考文献   ……………………………………………….……….…….12
致谢    
附录   

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