德国安联保险电子商务方案研究

论文编号:DZ048     论文字数:13162,页数:20

摘    要

      随着“知识经济”时代的到来，互联网迅速覆盖全球，电子商务迅猛发展，对我国的经济和社会产生了巨大影响。目前，我国的电子商务和保险业都还处于刚刚起步阶段，如何在我国的保险业中发展网络保险已成为目前学术及实践部门探讨的热点问题，也关系到我国保险业的健康、快速发展。因此本文首先通过对网络保险业的现状分析，阐述中国网络保险的不足之处，接着从网络保险业的主要商业模式引出德国安联网络保险业的成功营销模式，本文主要是对德国安联保险集团的成功案例的研究，探讨网络保险成功的经营模式。综上所述，中国要发展网络保险业，就要借鉴国外成功经验，结合我国国情，开创一条适合中国国情的网络发展道路。

【关键词】电子商务  网络保险业  经营模式

Abstract

With the coming of the age of “economic knowledge”, Internet covers the whole world rapidly. The rapid development of E-commerce influences the economy and society of our country greatly. At present, E-commerce and insurance business in China are still in their initial stages. How to develop Internet insurance in our country’s insurance industry has become the central issue of academic and practical fields, and influences the healthy development of our country’s insurance industry. The paper analyzes the status of the network insurance industry and expounds the shortcomings of China's Internet insurance, and then introduces the successful marketing model of German Allian’s Internet insurance from major business models of Internet insurance. This paper explores the successful business model of Internet insurance, based on the study of the successful case studies of the Germany Security Alliance Insurance Group. From the above-mentioned, China should develop its own way to promote Internet insurance suitable to China’s situation based on the successful experience abroad and the current situation in China.

【Key Words】E-business ; Internet Insurance ; Business model
 
目  录

1 导言 .........................................................2
1.1 选题目的和意义 .............................................2
1.2国内外的研究状况及发展趋势 ..................................2
1.3 本文观点 ...................................................4
2 保险业电子商务化的现状分析 ...................................4
2.1 网络保险的定义 .............................................4
2.2 网络保险业发展的优势 .......................................4
2.3 保险电子商务化的主要商业模式 ...............................6
3安联保险集团的网络营销分析.................................... 7
3.1 安联保险集团简介 ...........................................7
3.2 安联保险业务电子化后的流程分析 .............................8
3.3 安联集团外部客户服务系统分析 ...............................11
3.4 安联集团内部事务管理系统分析 ...............................12
4 安联保险集团网络方案的实现 ...................................13
4．1 安联集团网络拓扑结构的应用 ................................13
4．2 安联集团实现网络营销的硬件选择 ............................13
4．3 安联集团实现网络营销的软件选择 ............................14
5 安联保险集团网络化的应用 .....................................15
5．1 网络化分公司及营销服务部与代理人之间的应用 ................15
5.2 网络化分公司和营销服务部与投保人之间的网络应用 .............16
6 总结和展望 ...................................................17
参考文献 .......................................................18
致谢 ...........................................................19

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