Discussion enterprise name brand strategy implementation and
countermeasure
--Take the beer profession as the example
Student:LING yuan rui Teacher:CHEN jun
Abstract: Competition in domestic and international market today clearly expressed in the brand's competition, many companies and enterprises to create famous brand as an important strategic business objectives. Drand enterprises the products and the symbol, brand enterprises in the marketing activities, play an important role. On enterprises to implement a brand strategy in the form of great realistic significance. The implementation of brand strategy, corporate brand strategy should be properly understood and a plan for progressive step by step forward. Accompanied by economic globalization, the world is under going a new “the world war”, it is not using guns of the war,but an unprecedented scale, extensive commercial war, its main weapons are brand names. The enterprises only with the market competition, the name brand strategy to create famous brands, protecting brand names, play a famous brand effect, to occupy markets, expand the market, and substantial economic benefits. Name brand strategy is to develop enterprises core competitiveness support, is an enterprise important source of life, for he has not been implemented or will name brand strategy of enterprises. Brand strategy not only to become the economic development of Chinese enterprises and China to a new level of focus, but also will enhance national pride and confidence of focus. In this paper, the beer industry's brand strategy of the specific implementation plan as well as in the implementation process should pay attention to the problem, proposed the implementation of China's beer industry, an effective way to brand strategy.
Key words: enterprises; implement; name brand strategy
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