瑞泽农药绩效考核问题

论文编号:GS373  论文字数:15663,页数:21  附外文翻译

摘  要

 现代管理认为人是企业能对自身进行变革以适应环境变化的唯一动力，越来越多的组织日渐认识到人力资源对于组织成功的意义。企业管理者通过人力资源规划、选拔、培训、绩效考核、薪酬管理等手段，才能吸引、确认和留住高素质的人才，而如何吸引和保留人才，其前提是组织能够发现并甄选出来，绩效考核则是科学、客观地评价员工的能力、工作成绩的有效方法，是人力资源管理中最关键的步骤，是企业获得和保持自己核心竞争优势的重要保障。
 本文以大连瑞泽农药股份有限公司为研究对象，首先阐述大连瑞泽农药股份有限公司营销系统的基本状况，对绩效和薪酬状况进行量化分析与评价。其次，针对大连瑞泽农药股份有限公司绩效考核存在的问题，重新确立了企业营销人员绩效考核的内容、方法、体系。最后，对企业绩效考核结果在薪酬管理中的应用进行了说明。借鉴国内外理论研究成果，运用定性分析与定量分析相结合的方法，对营销人员评价考核体系进行了系统的分析与研究，希望本文可以对公司有一定的帮助。
 
 
 关键词：瑞泽农药；绩效考核；绩效设计；薪酬管理
 
 
Design Dalian Ruize pesticides marketing performance assessment
 
Abstract：Modern enterprise management thinks that people are the only impetus that can change them to adapt the changes of environment more and more organizations begin to recognize the importance of human resources for successful organizations. Enterprise managers can attract,identify and retain high-quality personnel by the means of human resources planning, selection, training, performance appraisal, salary management and so on. And the precondition of how to attract and retain qualified personnel is that the organizations can find out and select them, performance appraisal is a scientific, objective evaluation of staff competencies, is the key step of the management of Human resources, and it is an important protection for the enterprises to obtain and maintain their core competitiveness.
 This paper focuses on Dalian Ruize pesticides, Inc. First it expounded the basic conditions of marketing systems in this company，Pay for performance and for quantitative analysis and evaluation of the situation. Secondly, it re-established the content, methods, systems of the sales staff performance appraisal enterprise aimed at the problems that existed in the performance appraisal of Dalian Ruize pesticides Company. Finally, it explained the assessment results of enterprise performance applied in management for the pay note. This paper used for reference of the research results of domestic and foreign, use a combination of qualitative analysis and quantitative analysis methods, analyzed and researched the marketing personnel evaluation and examination system, I hope that this paper may have some benefits for the company.
 
 
Keyword: Ruize pesticides; Performance appraisal; Performance design; Pay administration

目  录

一、概述……………………………………………………………………………………1
（一）绩效考核的概念及原则……………………………………………………………1
（二）建立绩效考核的条件………………………………………………………………2
二、绩效考核体系…………………………………………………………………………2
（一）绩效管理过程………………………………………………………………………2
（二）绩效考评的程序……………………………………………………………………5
三、大连瑞泽农药营销绩效考核体系现状分析…………………………………………6
（一）营销绩效考核体系现状……………………………………………………………6
（二）营销绩效考核体系存在的问题……………………………………………………7
四、大连瑞泽农药营销人员绩效考核体系设计…………………………………………14
（一）营销绩效考核体系设计思路和方法………………………………………………14
（二）营销绩效考核体系设计……………………………………………………………15
五、绩效考核结果的应用…………………………………………………………………19
（一）在薪酬管理中应用…………………………………………………………………19
（二）在人力资源管理其他方面的应用…………………………………………………20
 参考文献…………………………………………………………………………………21

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