研究资源枯竭型企业的转型问题

论文编号:GS382  论文字数:14946,页数:15 附外文翻译

 摘    要
 
 我国的资源型企业数目众多，伴随着资源的不断消耗，许多企业面临着资源枯竭以及体制转换的双重危机。同时，我国资源枯竭型企业在退出过程中，除需要解决自身存在的问题，还面临着从计划经济向市场经济的转型，老工业基地的改造与调整，社会保障体系不完善等考验。此外，资源枯竭型企业的退出还要解决好新型产业与原有经营模式、新旧组织结构的整合、企业文化的重整以及市场考验等诸多问题。如何解决好上述问题，是该类企业顺利退出的关键。本文将结合资源枯竭型企业在转型过程中的问题和整合经营的相关理论知识，谈谈对该类企业退出的一些看法。
 
 
 关键词：资源枯竭；整合；整合营销传播

 Research of Business Enterprise of Resources
 Concerning the Integration Problem

 Abstract: The number of business enterprise of resources in our country is numerous, accompanying with the resources to consume continuously, many business enterprises face the resources dried up and dual crisis of the system conversion. At the same time, the business enterprise of our country resources withdraws in the process, resolving the problem of the oneself existence in addition to the demand, still facing the planned economy to the transformation of the market economy, the reformation and adjustments of the old industry, the society guarantee system is not perfect to wait the test. In addition, business enterprise of resources withdraws is still need to solve the very new industry with the original business model and lately old organization structure of integration, corporate culture regroup and the market test problems etc. How resolve the very above-mentioned problem, is the key that the type business enterprise withdraws smoothly. This text will combine a business enterprise of resources at transform the related theories knowledge of the problem and the integration in the process of management, discuss some viewpoints that withdraws to the type's business enterprise.
 
 
 Keywords: resource exhausting; integration; integrated marketing communications

目    录

前言1
资源枯竭型企业面临的现状1
政府政策使企业迎来市场价格的“春天”·1
资源的加速消耗，缩短了企业的寿命·2
城市面临“资源枯竭”危机·3
资源枯竭型企业的转型应树立全新观念4
树立科学发展观，注重可持续发展·4
重视技术创新，加大资源深层开发力度·4
根据自身优势，逐步调整产业结构·5
大力发展其它产业，重新整合企业资源6
针对新兴产业，整合企业组织结构·7
组织结构及其功能7
资源型企业转型过程中组织整合的必要性·7
组织整合的原则与目标·8
建立有效的组织控制系统·9
应对市场变化，整合营销队伍9
整合营销的内涵·9
整合营销的作用10
根据市场变化，构建营销团队11
摆脱旧有观念，整合企业文化·12
企业文化的重要作用12
文化整合的内涵12
文化整合的原则与目标13
立足长远目标，重构企业文化13
结束语14
参考文献15

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