Abstract
This article first starts from the small and medium-sized enterprise brand's primary meaning as well as the small and medium-sized enterprise brand construction's importance to analyze, Small and medium-sized enterprise's development present situation as well as the tendency and the brand strategy's constitution, to through strengthens the brand to the small and medium-sized enterprise brand construction's environment analysis, now the brand strategy has become the enterprise the magic weapon which is in an impregnable position in the market competition. This article through to the brand primary meaning's elaboration, has discussed the brand in the enterprise development importance, and how to construct own brand strategy to the enterprise to propose the view.
key word: Brand Small and medium-sized enterprise