汽车工业案例研究——通用汽车研究

中文字数:7431,中文页数:6  英文字数:3908 页数:8

 Case Study of Automobile Industry-Research on General Motors
Description of Automobile Industry: Automobile industry is the modern manufacturing industry including commercial vehicles (CVs), cars, three-wheelers and two-wheelers segments. The automotive industry has been playing a leading role in spurring growth in economies throughout the world since the industrial revolution. It is a sector characterized by not only tremendous potential growth, but also very high profile trade disputes, and intense competition. In the 21st century, the automotive industry confronts greater challenges as the industry undergoes fundamental changes.   Research on GM: General Motors is the world's largest automotive corporation operating in over 70 countries with a presence in more than 200 countries, more than 260 major subsidiaries, and a total of 395,000 employees worldwide which translate into global opportunities that span the planet. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 32 countries and its vehicles are sold in more than 190 countries.   General Motors is involved in Telecommunications, Aerospace, Defense, Financial and Insurance Services, Locomotives, Automotive Systems and Heavy Duty Automatic Transmissions. In all GM does, their philanthropy and commitment to the environment in which they live, is unsurpassed in the industry.   GM Brands: GM's automotive brands are Buick, Cadillac, Chevrolet, GMC, Holden, HUMMER, Oldsmobile, Opel, Pontiac, Saab, Saturn and Vauxhall. In some countries, the GM distribution network also markets vehicles manufactured by GM Daewoo, Isuzu, Subaru and Suzuki.
 汽车工业案例研究——通用汽车研究
 汽车业说明：汽车业是现代制造业，包括商用车辆（个人简历） ，汽车，三两轮车和两两轮车部分。在整个世界工业革命以来，汽车行业在促进经济增长中一直发挥着主导作用。这是一个部门的特点，不仅有着巨大的潜力增长，但也有非常高调的贸易争端，以及激烈的竞争。在二十一世纪，汽车工业面临更大的挑战，作为行业经历了根本性的变化。    通用汽车研究：通用汽车公司是世界上最大的汽车公司，在超过70个国家经营与驻留在200多个国家，已有超过260家主要子公司，共有39.5万全球员工，其中转化为全球性的机会，遍布全球。通用汽车成立于1908年，自1931年一直保持着全球汽车销售领先。通用汽车在32个国家和地区经营制造业务车辆在190多个国家出售。通用汽车公司所涉及的有电信，航空航天，国防，金融和保险服务，机车，汽车系统和重型自动变速器。在所有汽车行业，通用汽车的慈善事业和保护环境的承诺在该行业是无与伦比的。    通用汽车品牌：通用汽车公司的汽车品牌是别克，凯迪拉克，雪佛兰， GMC的，霍顿，悍马，奥斯摩比汽车，欧宝，庞帝克，萨博，土星和沃豪。在一些国家，通用汽车的分销网络，包括市场的车辆制造，通用大宇，五十铃，铃木，斯巴鲁和。     通用汽车的目标：成为世界领先的运输产品及相关服务。 通过不断改善的驱动的完整性，通用汽车人的团队精神和创新，将获得客户的热情和积极性。
在2002年，通用汽车公司售出了超过850万辆轿车和卡车，占近15 ％的全球汽车市场。通用汽车的全球总部是在通用汽车文艺复兴中心，在底特律。在美国，通用汽车为其最大的市场，总卡车和运动休旅车树立行业的销售纪录。通用汽车，在一个日历年成为首个制造商出售270多万辆卡车和第一出售120多万的SUV 。通用汽车也增加了其在北美亚洲太平洋和拉丁美洲/非洲/中东部地区的市场份额。

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