小企业应该怎样发展自己

中文字数:3944,中文页数:4  英文字数:1951页数:4

 Rule 2：And the small shall act big… One way small companies flourish in the flat world is by learning to act really big.
 And the key to being small and acting big is being quick to take advantage of all the new tools for collaboration to reach farther, faster, wider, and deeper.
I can think of no better way to illustrate this rule than to tell the story of another friend,Fadi Ghandour, the cofounder and CEO of Aramex,the first home-grown package delivery service in the Arab world and the first and only Arab company to be listed on the Nasdaq. Originally from Lebanon, Ghandour's family moved to Jordan in the 1960s, where his father, AH, founded Royal Jordanian Airlines. So Ghandour always had the airline business in his genes. Shortly after graduating from George

 规则二：小企业应该有大手笔……小公司要想在平坦的世界中发展必须学会采取大手笔。
    而要想如此，小公司就必须迅速利用所有促进合作的新工具，使自己扩展的力度更大速度更快，范围更宽，程度更深。
    我想，要把这条规则讲清楚的话，最好以我另一个朋友的经历作为案例。我的这个朋友叫法迪·甘杜尔，是 Aramex 公司的创始人和首席执行官，该公司是阿拉伯世界第一个从事包裹运输服务的本土公司，也是迄今唯一一个在纳斯达克上市的阿拉伯公司。甘杜尔一家原来是黎巴嫩人，20世纪60年代移居约旦。甘杜尔的父亲阿里。甘杜尔创建了约旦皇家航空公司，所以，甘杜尔天生注定要和航空打交道。甘杜尔从乔治·华盛顿大学毕业之后回到家中，并发现了一个有发展前途的经营领域，他和一个朋友筹集了一些资金，于 1981年创立了一个小型的联邦快递服务公司，主要在中东地区从事包裹快递。

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