Abstract
Domestic mobile phone market in 2009 will continue to face international financial crisis and other factors, but as the dust settles from restructuring operators and 3G era, whether foreign or domestic brand mobile phone brand manufacturers have seen hope. Mobile phone market in China faces three major driving force for development: The first is the era of the three major 3G operator's centralized purchasing; second one is the stock of mobile phone users upgrading of large-scale; the third is the "home appliances to the countryside," the opportunities offered by 2009 will be China's mobile phone industry and the expansion of the one-year transition.
Phone manufacturing in China, the most powerful foreign brands. China's mobile phone manufacturing industry can seize the opportunity? Development in the future should be how to deal with the challenges of foreign brands? These issues are worthy of study. Therefore, this paper studies are: the adoption of Lenovo mobile phone market environment in which analysis of Lenovo Mobile in the industry in which the status quo; SWOT analysis of Lenovo, Lenovo Mobile mobile phones to identify industry strengths, weaknesses, opportunities and threats; research and analysis Lenovo marketing strategy moving the status quo, through macro-micro environment of marketing analysis, to study the development of Lenovo Mobile; research and analysis of Lenovo mobile marketing strategy development.
The main significance of this study are as follows: First, analyze the marketing Lenovo mobile phone implementation of the strategy, through the research papers on mobile phones Lenovo marketing strategy for the use of talking about. Second, the market for Lenovo mobile phones to provide advice on marketing strategy, through the research and found the problem, his or her specific circumstances can make their own comments and suggestions. Third, the study of Lenovo mobile phone market direction to develop new marketing strategies to study the development trend of mobile phone industry, the development of their specific development strategies to better associate the development of mobile phones.
Keywords: China mobile phone; marketing strategy; Lenovo; SWOT