DIFFERENTIATED MARKETING OF TENCENT
ABSTRACT: Tencent company is the earliest and biggest Internet Instant messaging software developers on the market of China. Tencent company takes over the market successfully with a huge customer resource and local advantage. This essay make a comparison of Marketing strategy in Tencent company and other Instant messaging enterprises, Internet service Provider, E-commerce Provider, Analyzing the Differentiated Marketing means of Tencent company, it contains the Experience marketing, Member marketing, The Differentiated Competition of market orientation and Target audience. Finally,Facing the problem and pressure that Tencent company has, analyzing the future way of Tencent company
Key words:Tencent;instant messaging;internet service;experience marketing; member marketing