THE ANALYSIS OF PRODUCT PLACEMENT IN THE “YOU ARE THE ONE”
Abstract: Product placement as a new advertising strategy, with its rich, flexible and diverse forms and subtle effects of the spread of consumers and advertisers increasingly receive attention and recognition. In this paper, the movie "You Are the One" on the operation of an implanted model of advertising to draw product placement than traditional advertising advantages and disadvantages, and summarize the status of implantable advertising and Problems of implantable advertising a little research the feasibility of brand communication strategies and suggestions. So provide reference for the producers and advertisers to.
Key words:you are the one;product placement;operation;band communication