REASEARCH ON PROFIT MODEL OF CHINESE ONLINE GAMES
ABSTRACT:Today’s online games have developed rapidly. All kinds of new profit model of online games came into being and the prevailing profit models are fee online games ( Dianka sale), free online games ( props sale), IGA and peripherals products. In this paper, the status of these four kinds of profit model and the advantages and disadvantages are analyzed, especially show more careful consideration about the IGA and peripheral products which are the industry generally optimistic about. Found that online games company’s control of these four kinds of the mainstream profit model are lack of a long-term considerations, communication and integration between them is not enough, thus hindered the formation of large-scale road of the online games industry. To solve these problems, combined with outstanding foreign gaming success stories and experiences, I put forward some proposals and ideas of several new profit models of online games to create new profitable foothold. The research of the current profit model of online games will help to understand the game developers, operators’ profit means and will help the entire game industry to reach a sustainable and healthy development.
Key words: profit model of online games; props sales; IGA; peripheral value; new profit model