THE BRAND LOCALIZATION AND ADVERTISEMENT DISSMEINATION RESEARCH OF BEING MATE
ABSTRACT: With advances in technology, markets more open, and information sharing more of the product and more homogenization. Show the importance of brand positioning was more important. Brand advertising communication is the bridge between brand and consumers, while advertising communication development of the entire community, people's spiritual and cultural development has an important role. In this paper, a large amount of brand positioning and advertising communication on the basis of the relevant literature, summarizes the methods of brand positioning and advertising communication strategies and other related issues, and to Tony for the United States as an example in-depth description of the brand positioning and advertising communication, in order to China Enterprise Brand positioning and advertising communication theory and practice to provide some basis.
Keywords :brand localization ;advertising media ;being mate