THE EXPLORATION OF FINANCING MODEL IN CULTURAL AND CREATIVE ENTERPRISES——TAKING HUAYI BROTHERS CORPORATION AS A MAJOR EXAMPLE
ABSTRACT: Cultural and creative enterprises' financing problems relatively severe, the huayi became the first listed enterprises on GEM, and was regarded as the most favored by capital. ,which has played a very good exemplary role on financing. GEM is an important platform to finance for small and medium enterprises. We should not just see the positive role huayi has posed, but also analyze the risk of offering and learn how to handle it . Meanwhile, huayi's capital operating in originality, such as equity financing, stock buyback, is worth studying.
Key words: equity financing ;stock buyback ;GEM ;risk in market