Abstract:With China's rapid economic developing, the continuous exchange of the World Cultural and graphic design is increasingly becoming an important international exchange tools. Because of the communication needs of the national dialogue frequent cause of visual communication to the same requirements Chinese graphic design is subject to the same request, developed their own characteristics. Good use of the Chinese nation's own traditional elements, and combined with modern fashion elements and attention to the Chinese people of the world, Chinese traditional culture concern the essence. Adoption of this first elements of the old and new concept elaborated and some combination of "Ningbo Baizao Hall Healthy co.,cn VI" the Simplified Chinese characters and logo design description, further exposition of the graphic design process of new and old elements should pay attention to the harmonious design premise, to seek some design methods. Note the traditional elements which is not simple, repetitive and copying, It should be read with the new elements scatter remodeling and re-composition of the grouping to explore further deepening and extension.