Application of Internet information technology in insurance marketing
Abstract: This paper focuses on the application of the Internet in the insurance marketing. Can be divided into three parts, the first part: through literature review, combing the insurance industry, the development of Internet and Internet insurance marketing; the second part: the application of the Internet in the insurance marketing in the condition of the research, and puts forward some main problems; third part: in view of the existing problems, combined with my practical work experience, the problems are analyzed, finally obtains the specific countermeasures or suggestions. Through these studies, mining the Internet age insurance company how to adapt to the trend, the Internet application tools for insurance marketing activities for change, so as to achieve the insurance company of the Internet era marketing the target. Key words: information technology; insurance marketing