With the development of global political and economic integration, economy and culture communication has become frequent at home and abroad. Advertisement, as a particular cultural carrier, is an important tool used for culture spread and communication among people all around the world,and gradually becomes an indispensable part of people’s life, and also plays an important role in establishing brand awareness, building image, promoting international business, etc. Advertisements have practically invaded every aspect of people’s lives. Owing to the differences of Chinese and Western culture, the representation form of Chinese and Western advertisement is diverse, also manifests different culture value and thinking mode. As the culture background, customs, behavior principle, life style of Chinese and Western people have great distinction.,therefore, advertisement businessman in every country will think over the culture background of consumers.
Many linguists have conducted researches on the special features of advertising languages from different approaches. This thesis attempts to carry out the study from the intercultural perspectives. By offering more culture background knowledge it is helpful to better understand advertising language and to obtain more cultural in the creation of advertisements. With deeper insight offered in the text the domestic advertising employees oriented to the international market could promote the internationalization of China’s advertisement and help China’s advertisement heighten the uniqueness of native country.