Abstract

This thesis first introduces linguistic characteristics of scenic spot introductions of both Chinese and English tourist texts and then conducts a comparative analysis on lexical, syntactic and textual level respectively. As a type of practical text with a communicative purpose, vocative function plays a major role in scenic spot introductions. However, the acceptability of the target readers may be affected by the cultural elements. Therefore, guided by Skopos Theory,translators should also lake into account differences between Chinese and English tourist texts and target readers'  backgrounds. In order to maximally achieve the expected function and purpose, the author proposes some specific methods of translating scenic spot introductions, including literal translation, transliteration, blending, rewriting, etc.

Keywords　Skopos Theory ; Translation ; Tourism ; Tourist Texts

Contents

Abstract I

Contents I

1.Introduction 1

1.1.Research Background 1

1.2.Research Object 1

1.3 The Significance of the Study   1

1.4 Structure of the Thesis   1

2. Literature Review.. 2

2.1 Relevant Studies in China 2

2.2 Relevant Studies Abroad 3

2.3 Summary 3

3.Overview of Skopos Theory. 3

3.1Basic Concepts of Skopos Theory 3

3.2 Important Rules 3

3.2.1Skopos Rule 4

3.2.2 Coherence Rule   4

3.2.3Fidelity Rule 4

3.2.4The Relationship among the Rules 4

3.3.5The Translation Brief 4

3.3 Culture-specificity 5

3.4 Application of Skopos Rule to the Tourist Translation 5

3.5 Summary 5

4.Problems Analysis of Scenic-spot Introduction. 5

4.1Linguistic Translation Problems 5

4.1.1.Misspelling 5

4.1.2Poor Diction 5

4.2Grammatical Problems 5

4.3Pragmatic Problems 5

4.4 Deletion of Information 5

4.6Cultural Translation Problems 5

5.A Practical Analysis of the C-E Translation of  Scenic Spots Introduction Texts 6

5.1Practical strategies applied 6

5.1.1Strategies in the Translation of Tourism Literature : 6

 5..1.1.1Amplification 6

5.1.1.2Abridgement 6

.5.1.1.4Annotation 6

5.1.1.6 Creation 6

5.1.1Strategies in the Translation of Tourism Literature : 6

5.1.1Strategies in the Translation of Tourism Literature : 6

51.1.7Omission : 6

   5.2 Translation theories applied cross-cultural awareness 6

6.Conclusion. 7

References 10

Introduction 

1.1.Research Background 

Translation of Scenic-spot introduction plays an important role in promoting the development of tourist industry, which has developed rapidly in recent years.Nowadays, China has become a tourist destination attracting the attention worldwide and more and more foreign tourists to sightsee in China, which brings prosperous developing potential. Tourism plays a pivotal role in Chinese economic and cultural development, and has become an important industry. In order to expand the content of tourism and increase the interest and cultural connotation of Chinese tourism industry, large quantities of introductory materials in Chinese scenic spots are translated into English. At the same time, many issues in tourist translation follow.Mistranslation may lead to tourists’ misunderstanding or incomprehension of Chinese culture, impresses tourists with bad images and even influences Chinese cultural communication.As an important part in tourist material, scenic-spot introduction is the most direct content contacting with foreign tourists and is also tourists’ first hand material to get to know China; therefore, the translation of scenic-spot introduction should be fully valued. 

As a type of pragmatic text, the basic purpose of the scenic spot introduction is to communicate. The communicative purpose accords with the translational purpose of Skopos Theory, which, therefore, offers a solid theoretical foundation of researching the translation of the scenic spot translation. Thus, it would he significant for translators to study the  C-E translation of scenic spot  introductions and  produce higher quality translations.

1.2 Research Object

Since scenic-spot introduction is a kind of specific text type with both informational function and vocative function, it has particular translation principles and methods. Different from other English application, tourist English has its unique purpose, that is, to provide entertainment, let tourists feel relaxed, and make tourists learn knowledge. This paper adopts Skopos Theory and Scenic Spots Introduction Texts Translation functional equivalence theory as the guiding theory in the introduction of tourism material translation. Also explores the influence of cultural differences on scenic-spot introduction translation and points out that translator of scenic-spot introduction material should possess awareness of cross-cultural communication.Finally, aiming at the differences of scenic spots introduction material between Chinese and English, and the specific text type and translation principles of tourist material, some practical translation methods are put forwarded. In consideration of the significant role of scenic-spot introduction translation, it is necessary to further improve the quality of scenic-spot introduction translation.

1.3 The Significance of the Study 

China is an old civilized country with a vast territory. The abundant cultural heritage passed by ancestors and the magnificent places of interest and natural landscapes attract a large number of foreigners to visit China every year. Tourism is a rising and prosper ours industry in the 21st century and an important source of foreign currencies. Promoting the development of tourism is indispensable in China s social construction campaign. How to encourage the prosperity of tourism depends on how to introduce China to the out side world. Therefore, the translation of tourism literature is playing a vital role in promoting China s tourism. Increasing the quality of the translation of tourism literature is essential for the smooth development of tourism.Many tourist attractions in China are little known to the outside world and the translated materials of these spots are also of poor quality. In order to improve this situation, there is much work to do to promote China , including producing effective translations of these scenic spots. Nevertheless, there are few studies on translation tourist texts. So the systematical study on scenic spots introduction becomes a necessity.

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以上为本篇毕业论文范文On the Translation of Scenic Spots' Introduction(二)的介绍部分。

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